The Vogue US 'Team Brazil' editorial is one way to celebrate the upcoming World Cup series, which will be hosted in Brazil next month. Instead of focusing on the hot Brazilian soccer team itself, it pulls together four of the world's top Brazilian models in the industry: Adriana Lima, Raquel Zimmermann, Alessandra Ambrosio and Isabeli Fontana. Sexy and sweaty, some men might prefer to see them running around the field instead.
Shot by photographer Steven Meisel, the Vogue US 'Team Brazil' editorial appropriately appears on the June 2014 issue of the American publication. All of the bronzed beauties are clad in matching Stella McCartney dresses as well as Alexis Bitter cuffs. About the sport itself, Isabeli Fontana tells the magazine, "The sport is such an expression of our love and culture."
Sweaty Supermodel Editorials
The Vogue US 'Team Brazil' Photoshoot Celebrates Upcoming World Cup
Trend Themes
1. Celebrity-endorsed Fashion - Use famous faces to promote clothing lines with an emphasis on cultural pride and iconic events such as the World Cup.
2. High-end Sports Merchandise - Create new, luxurious products such as designer sportswear, event-themed accessories or limited edition collections to satiate market demand during sports events.
3. Sports-themed Editorial - Introduce an editorial angle that combines high fashion and sports with a showcase of athletes, sports gear or event culture.
Industry Implications
1. Fashion and Apparel - The fashion and apparel industry has the potential to capture the market demand for sports-themed and celebrity-endorsed clothing lines during sports events.
2. Luxury Goods - The luxury goods segment can focus on exclusive and high-end merchandise during sport events, such as designer sportswear, event memorabilia or prestige experiences.
3. Sports Media and Publishing - Combining fashion, sports, and culture can appeal in editorial content to engage the audience and create immersive storytelling.