Will knitting become hip again? It almost looks that way. Not only are celebrities doing it, but it's being featured in fashion magazines too.
As more people turn to their own hands to create the fashions they want, more resources are popping up to help guide the DIY movement. Just look at Vogue Knitting, a useful guide for creating the latest fashions.
From the look of their models, they're not just targeting grannies; they're going after all ages. The younger girls in the campaign are wearing stylish apparel in the latest fashions.
Grandma hasn't been forgotten, though; there are representative models for every age group. The gallery from the latest edition of Vogue Knitting looks as if it's representing three generations: grandmothers, mothers, and daughters.
Could knitting become the new cross-generational glue?
High Fashion DIY
Vogue Knitting
Trend Themes
1. Do-it-yourself Fashion - The rise of knitting and other DIY fashion projects presents opportunities for businesses to tap into the growing demand for DIY resources and tools.
2. Fashion for All Ages - Fashion brands and publications embracing models of all ages in their campaigns can disrupt the industry by challenging traditional beauty standards.
3. Cross-generational Fashion - Knitting's potential as a cross-generational activity opens up innovative business opportunities for brands that create inclusive products and experiences.
Industry Implications
1. Fashion Publishing - Fashion magazines and online publications can leverage the DIY fashion trend to provide readers with guides, tutorials, and inspiration.
2. Craft and Hobby - The rise in knitting and DIY fashion creates opportunities for craft and hobby stores to cater to the growing demand for knitting supplies and classes.
3. Fashion Retail - Fashion brands can tap into the DIY trend by offering customizable clothing options, DIY kits, and collaborations with knitting influencers.