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The Vogue Italia July 2012 'Collections' Editorial Is Playful

Full of dystopian chic scenes and high-fashion ensembles, the Vogue Italia July 2012 'Collections' editorial is captured remarkably by photographer Steven Meisel.

Styled by Karl Templer, the models are shot wearing quirky fall collection pieces from designers such as Louis Vuitton, Lanvin, Givenchy and Rick Owens. Although each photo is distinctively thematic, the concept of identity and repetition are emphasized throughout. The editorial stars a multitude of models including Vanessa Axente, Mackenzie Drazan, Lida Fox and Elena Bartels; however, the meticulous styling and makeup creates the illusion of identically, making it hard to distinguish one model from another.

There is also a repeated theme of props and playgrounds, with everything from seesaws to cowboy lassos being used in an unusual manner. Peculiar and playful, the Vogue Italia July 2012 'Collections' editorial is a chilling childhood-inspired photoshoot.
Trend Themes
1. Dystopian Chic Fashion - Opportunity for designers to create avant-garde, post-apocalyptic fashion collections that challenge traditional notions of style.
2. Identity and Repetition in Photography - Potential for photographers to explore the concept of identity and repetition in their work, creating visually stunning and thought-provoking images.
3. Unconventional Use of Props - Innovation in the use of props in fashion photography, opening up possibilities for creating unique and unexpected visual narratives.
Industry Implications
1. Fashion Design - Fashion designers can push boundaries and explore unconventional styles and themes in their collections, appealing to avant-garde consumers.
2. Photography - Opportunity for photographers to experiment with different concepts and techniques, creating captivating and impactful images for fashion editorials and campaigns.
3. Prop Design - Prop designers can challenge traditional uses of props, creating innovative and visually striking elements that enhance storytelling in various mediums such as photography, film, and theater.

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