Reminiscent of the T-birds from the movie Grease, this Vogue Italia August 2011 editorial is a classic and gritty take on adolescent outcasts.
Photography Phil Poynter captures models Codie Young and Caterina Ravaglia as they hang out in cafes and parking lots with their gaggle of fellow motorcyclists. The monochromatic palette also adds to the classically gritty look of all the images.
Click through the Vogue Italia August 2011 photo shoot to see how bad can look so good.
Implications - No longer looking for delicate designs, modern-day consumers are attracted to darker styles. Products with a grittier aesthetic appeal to those shoppers who want to stray away from the clean-cut look. Companies could push for more of these unconventional items in order to attract more attention.
Motorcycle Babe Captures
The Vogue Italia August 2011 Editorial Features Classic Outcast Gangs
Trend Themes
1. Dark Aesthetic - Opportunity for companies to offer products with a grittier, unconventional look that appeals to modern-day consumers.
2. Adolescent Outcasts - Market potential in catering to the unconventional tastes and preferences of youthful consumers.
3. Monochromatic Palette - Opportunity to capitalize on the popularity of monochromatic color schemes in product design and branding.
Industry Implications
1. Fashion - Fashion companies can explore designs and styles that cater to the demand for darker and unconventional aesthetics.
2. Photography - Photographers can experiment with monochromatic palettes to create visually striking and edgy imagery.
3. Art and Design - Artists and designers can explore the theme of adolescent outcasts in their work to resonate with a niche audience seeking unconventional expressions of creativity.