The Vogue Gioiello December 2010 issue features gap-toothed beauty Ashley Smith and photographs by David Dunan. The shoot is called Like A Toy Soldier and plays with the idea of masculine versus feminine.
The fashion is very "in-your-face" and accented with piles of funky jewels. Hairdos stick straight up just like a toy soldier's hat. Makeup includes dramatic cat eyes and colored lips using blue, yellow and nude.
Implications - Businesses that market their products using outlandish and unexpected strategies will appeal to a very specific audience. The clients drawn to eccentricity are those who wish to distinguish themselves amongst other members of society, showcasing their unique personalities.
Toy Soldier Spreads
The Vogue Gioiello December 2010 Shoot Stands Up Tall
Trend Themes
1. Eccentric Marketing - Using outlandish and unexpected strategies to market products appeals to a niche audience seeking to showcase their unique personalities.
2. Gender Play - Exploring the concept of masculine versus feminine in fashion can create disruptive innovation opportunities in the industry.
3. Bold Beauty - Experimenting with bold makeup looks incorporating dramatic cat eyes and colored lips presents opportunities for disruptive innovation in the beauty industry.
Industry Implications
1. Marketing and Advertising - Businesses that specialize in eccentric marketing strategies have the potential to disrupt the traditional marketing and advertising industry.
2. Fashion - Exploring the concept of gender play in fashion can lead to disruptive innovations in the industry, allowing for the creation of new and unique styles.
3. Beauty - Embracing bold beauty looks and experimenting with unconventional makeup styles presents opportunities for disruptive innovation within the beauty industry.