For the September 2014 issue of Vogue, the high-fashion magazine chose to put a cluster of famous runway faces on the cover. The idea is that these top models are making a name for themselves on the catwalks of top designers and on social media as their own personal brands.
Like many Vogue covers that star more than three people, the September issue will feature a fold out cover that readers can flip open to see all the models in one shot. The issue will feature the likes of Cara Delevingne, Karlie Kloss and Joan Smalls on the original cover followed by models Edie Campbell, Imaan Hammam, Fei Fei Sun and several others on the extended cover.
Multicultural Model Photoshoots
The Newest Vogue Cover Features a Variety of Famous Runway Faces
Trend Themes
1. Multicultural Model Diversity - The fashion industry can take advantage of the increasing demand for representation and inclusion to showcase a more diverse range of models in their photoshoots.
2. Influencer Branding - Brands can take advantage of the popularity of models and influencers on social media to boost their own awareness and sales through sponsored posts and collaborations.
3. Innovative Covers - Publishers can capitalize on the growing digital market by experimenting with new and exciting ways to present their magazine covers to stand out in a saturated market.
Industry Implications
1. Fashion - Fashion companies have the opportunity to tap into a wider audience by utilizing more diverse models in their advertisements and promotions.
2. Marketing and Advertising - Marketing and advertising agencies can utilize models as influencers to promote their clients' brands and products through sponsored posts.
3. Publishing - Publishing companies can experiment with creative and interactive ways to present their magazine covers to attract the attention of consumers and stand out in a crowded market.