When it comes to fashion photography, black and white can sometimes be boring and a medley of mixed colors too busy. Bridging the gap between the two opposites are monochromatic shots like those featured in the Vogue China 'For Colour' editorial.
Photographed by Lincoln Pilcher for the magazine's September 2011 issue, the Vogue China 'For Colour' spread features model Hyoni Kang (of Elite and Ford) posing in single-shaded outfits that echo the colors of her backgrounds. For instance, Kang is featured wearing a yellow trench, blouse and pant, sitting atop a yellow cab in one shot and in a blue cropped jacket, oversized cuffed trouser and shoes, walking down a blue-shaded alley way.
Filled with sophisticated pieces, from classic coats to a pair of super-stylish, wide-leg red trousers, the Vogue China 'For Colour' spread was styled by Morgan Pilcher, with hair by Jordan M. of Bumble and Bumble and makeup by Jodie Boland.
Saturated Monochromatic Spreads
Vogue China 'For Colour' Editorial Focuses Single Hues
Trend Themes
1. Monochromatic Fashion Photography - There is an opportunity to explore monochromatic fashion photography as a unique and visually striking way to showcase clothing and accessories.
2. Color-coordinated Outfits - Fashion brands can capitalize on the trend of matching outfits to the background color, creating a cohesive and visually appealing aesthetic.
3. Sophisticated Styling - There is a demand for elegant and polished styling in fashion spreads, offering an opportunity for brands to showcase their high-end and timeless pieces.
Industry Implications
1. Fashion Photography - The fashion photography industry can leverage the trend of monochromatic spreads to create visually captivating and unique editorials.
2. Fashion Retail - Fashion retailers can take advantage of the color-coordinated outfits trend by curating collections that offer matching options for customers.
3. Cosmetics - Cosmetics companies can tap into the demand for sophisticated styling by showcasing makeup looks that complement elegant and polished fashion ensembles.