Appearing in the magazine’s April 2012 issue, the Vogue Brazil ‘Preppy com Attitude’ editorial takes the classic look often associated with WASPs and turns it on its head in a subtle way. Injecting a healthy dose of attitude into the preppy outfits -- hence the name of the editorial -- stylist Gisella Lemos creates deceptively prim and proper ensembles.
The Vogue Brazil Preppy com Attitude editorial was shot by French photographer Eric Guillemain. It stars model Annabelle Dexter-Jones. The American beauty dons a wardrobe filled with denim, sharp blazers and colorful prints. The photoshoot has an overall candid and casual quality about it, as though Dexter-Jones has simply invited a close friend over to her place to show off some of her favorite outfits.
Edgy WASP Fashion
The Vogue Brazil ‘Preppy com Attitude' Editorial Stars Annabelle Dex
Trend Themes
1. Subversive Preppy Fashion - Disruptive innovation opportunity: Create a fashion line that juxtaposes the traditional preppy style with bold and edgy elements, appealing to those seeking a rebellious twist on a classic look.
2. Casual Candid Photoshoots - Disruptive innovation opportunity: Develop a platform or app that connects fashion enthusiasts with local photographers for candid and casual photoshoots, capturing their personal style in a natural setting.
3. Denim Revival - Disruptive innovation opportunity: Design sustainable and eco-friendly denim products that incorporate unique patterns, prints, and colors, catering to consumers who want to make a fashion statement while being environmentally conscious.
Industry Implications
1. Fashion Photography - Disruptive innovation opportunity: Integrate virtual reality technology into fashion photography, allowing users to experience photoshoots from the perspective of the model or photographer.
2. Fashion Retail - Disruptive innovation opportunity: Create an online platform that offers personalized styling services, using artificial intelligence algorithms to curate preppy-inspired outfits with a modern, edgy twist.
3. Sustainable Fashion - Disruptive innovation opportunity: Develop innovative textile technologies that enable the production of preppy-style clothing using eco-friendly and biodegradable materials, meeting the growing demand for sustainable fashion options.