Alcohol-Infused Insects

View More

The Scorpion In the Skorppio Bottle Is the New Tequila Worm

Uh oh, this can't be good. An English Vodka maker is taking the tequila worm to a ridiculous extreme. Skorrpio is adding an edible scorpion to every bottle and encouraging you to add edible scorpions to your Scorrpio Martini!

Mix 2 oz Skorppio Vodka with 1/2 oz Dry Vermouth, and then garnish with a scorpion.

Excuse me? Can we just stick with the bacon martini?

Implications - Many consumers today relish in activities that push the boundaries and extend the limits concerning particular activities. Consumers often seek small scale products that can evoke similar feelings of thrill or excitement that might be experienced in expensive or time-consuming situations. Ordinary products that are modified to provide brief moments of excitement or daring adventure will fare better than those that cling to their traditional qualities.
Trend Themes
1. Extreme Food Experiences - Opportunity to create unique food and drink products that offer consumers thrilling and boundary-pushing experiences.
2. Novel Garnishes - Chance to innovate by introducing unconventional garnishes that add excitement and novelty to beverages.
3. Modified Traditional Products - Potential to enhance ordinary products by adding elements of adventure or excitement, appealing to thrill-seeking consumers.
Industry Implications
1. Food and Beverage - Incorporate exciting and daring elements into food and drink creations to capture the attention of adventurous consumers.
2. Alcohol - Explore the use of unique garnishes and infused ingredients to reimagine traditional alcoholic beverages and attract consumers seeking new experiences.
3. Luxury/entertainment - Create experiential products or events that offer brief moments of thrill and excitement, catering to consumers who crave adventurous experiences.

Related Ideas

Similar Ideas
VIEW FULL ARTICLE & IMAGES