Premixed cocktails are a mainstay option within the alcohol beverage industry, but the Yumix vodka drinks aim to take a different approach. Rather than offering a beverage that's already mixed, Yumix provides the alcohol separately from the mix for cocktails to be prepared freshly by the drinker.
The Yumix drinks are capable of offering the modern take on packaged cocktails by implementing a bottle designed by Plastic Technologies Inc. called the Clasper bottle. The bottle features a small container that fits into the base of the bottle to hold the vodka and a main bottle that holds the mix. This smart approach turns the consumer into a mixologist by involving them in the mixing and creation of the product; it also enables more customization by letting them add more or less ingredients, as desired.
The Yumix vodka drinks come in three delicious flavor options to enjoy including Strawberry Lemonade, Pink Grapefruit and Cosmopolitan.
DIY Cocktail Bottles
The Yumix Vodka Drinks Provide Ingredients Separately
Trend Themes
1. DIY Cocktails - Disruptive innovation opportunity: Develop DIY cocktail kits that allow consumers to mix their own cocktails using separate alcohol and mix ingredients.
2. Customization - Disruptive innovation opportunity: Create customizable drink options that allow consumers to adjust the ingredients based on personal preference.
3. Packaging Innovation - Disruptive innovation opportunity: Design innovative packaging solutions that separate the alcohol from the mix, allowing for fresh preparation and personalization.
Industry Implications
1. Beverage Industry - Disruptive innovation opportunity: Introduce new product lines of DIY cocktail kits and customizable drink options to cater to consumers seeking interactive and personalized drinking experiences.
2. Packaging Industry - Disruptive innovation opportunity: Develop new packaging designs that separate the alcohol from mix for various beverage categories like cocktails or mixed drinks.
3. Alcohol Industry - Disruptive innovation opportunity: Launch innovative alcohol products that allow consumers to mix and customize their own cocktails, providing a unique and engaging drinking experience.