In a game-changing move from Grey Goose, the French vodka brand introduced the VX: a vodka cognac blend. Trend Hunter recently sat down with Maître de Chai François Thibault and Grey Goose Global Ambassador Ludovic Miazga as they presented Grey Goose VX (which stands for Vodka Exceptionnelle).
The new VX is exceptional indeed, by adding 5% cognac to the 95% vodka white spirit. The French Cellar Master and Grey Goose creator François Thibault explains how pleasing the consumer first is the key to creative innovation. By always offering authentic products, the consumer has new things to discover, like his vodka cognac beverage. Thibault claims you have to know how to be constantly rigorous, attentive and passionate to create beautiful things.
Exceptional Cognac-Infused Spirits
The New VX By Grey Goose Consists of a Vodka Cognac Blend
Trend Themes
1. Vodka Cognac Blend - The trend of combining vodka and cognac presents an opportunity for innovative concoctions and flavor profiles.
2. Authentic Innovation - Authenticity in product offerings drives consumer interest and presents an opportunity for creative and innovative developments.
3. Pleasurable Consumer Experience - Prioritizing consumer satisfaction in product development opens up opportunities for new and exciting discoveries.
Industry Implications
1. Alcoholic Beverages - The alcoholic beverage industry can explore and capitalize on the trend of vodka-cognac blends to cater to changing consumer preferences.
2. Luxury Spirits - The luxury spirits industry can leverage authentic innovation to create unique and high-quality products, such as vodka cognac blends, that cater to discerning consumers.
3. Sensory Experience - Industries that focus on delivering pleasurable sensory experiences can incorporate the trend of vodka-cognac blends to appeal to consumers seeking novel taste profiles.