As the digital revolution spawned realistic CGI influencers like Lil Miquela and gorgeous computerized models like Shudu, it should come as no surprise that the latest entertainment and lifestyle guru is a recognizable animated vlogger influencer.
Sanrio launched the Hello Kitty Channel on the YouTube platform. The beloved cartoon character is harnessing her immense popularity and realizing it as a cult following on the video-sharing website. The channel is already at 16,000 subscribers, with the first whimsical video having almost 100,000 views in less than 24 hours.
Hello Kitty's debut as a vlogger influencer is about inspiration and motivation. In it, the character shares "words of advice, encouraging viewers to venture into the unfamiliar in pursuit of their dreams." The video also boasts English subtitles for a more globally diverse audience.
Cartoon Vlogger Influencers
Sanrio's Hello Kitty Just Got an Incredibly Adorable YouTube Channel
Trend Themes
1. Animated Vlogger Influencers - The success of Hello Kitty's YouTube channel proves the potential of animated vlogger influencers in the digital age, giving companies an opportunity to create brand mascots with engaging personalities.
2. Localized Content Creation - Companies can take advantage of the global popularity of characters like Hello Kitty by producing localized content in various languages, allowing for more diverse and inclusive audiences.
3. Inspirational Messaging - The Hello Kitty channel's focus on inspiration and motivation highlights an opportunity for businesses to incorporate positive messaging into their digital marketing strategies, catering to consumers' emotional needs.
Industry Implications
1. Entertainment - The rise of animated vlogger influencers like Hello Kitty presents an opportunity for entertainment companies to tap into the trend and produce engaging content featuring beloved characters.
2. Fashion and Beauty - With the success of Lil Miquela, a CGI influencer, and the popularity of Shudu, a computerized model, it's possible for fashion and beauty brands to create virtual brand ambassadors with unique personalities and styles.
3. Education - As Hello Kitty offers words of advice to her viewers, education companies can use animated vlogger influencers as a tool for delivering educational content in an engaging and entertaining way.