The Vladimir Stanek runway presentation for Spring/Summer 2015 graced the stage at Mercedes-Benz Prague Fashion Weekend. The Czech designer looked to modern technology and social media for his inspiration and adorned his garments and his models' bodies with printed hashtag graphics.
Boasting swimwear, statement tees, sheer tops and athletic shorts, this collection illustrates man's attachment to modern technology. Through its use of hashtags, this Vladimir Stanek runway presentation pokes fun at technology while simultaneously embracing it.
For most social media users and smartphone owners, technology has become a crucial element in our lives. We often see our phones as a part of us and these wearable hashtag fashions transform this abstract idea into a reality. The garments are youthful, cheeky and reflective of today's generation.
Haute Hashtag Runways
This Vladimir Stanek Runway Show Looks to Social Media for its Inspiration
Trend Themes
1. Hashtag Fashion - The integration of social media and fashion creates opportunities for hashtag branded clothing and accessories.
2. Tech-inspired Apparel - Integrating technology themes into fashion opens new market pathways for interactive wearable clothing.
3. Reflective Youth Fashion - The incorporation of young generational values into fashion presents opportunities for fashion companies to cater to a unique group with personalized values.
Industry Implications
1. Fashion Industry - The collision of fashion and technology can provide for the development of innovative wearable fashion, leading to the creation of new fashion-focused applications and increased demand for wearables.
2. Mobile Technology Industry - As mobile devices continue to permeate our daily lives, opportunities in mobile fashion products can be seen that integrate creative mobile designs and fashion.
3. Technology Integration Industry - With the rise of wearables and fashion technology, companies working to create more technical parts and gear for wearable fashion can experience a rise in demand and competition.