The V-Kat Pink Schnapps is being launched by the brand in the UK in the lead-up to summer as a new spirit for consumers to pick up for crafting premium cocktails from home. The spirit is arriving alongside a branding refresh that will give the product a contemporary appearance and help capture the attention of shoppers. The product is perfect for crafting light cocktails and will instantly add in a touch of pink to any recipe.
Marketing Director at V-Kat Schnapps Clare Gibson commented on the inspiration behind the new V-Kat Pink Schnapps saying, "Coined the ‘blush bloom’, the continued trend towards pink drinks has been fuelled by the creation of Instagram-friendly liquids and drinks, with many consumers honing their own mixology skills at-home. Therefore, adding a pink variant will enable our customers to further capitalise on consumer demand and ensure they, too, are staying on top of current trends."
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Trend Themes
1. Pink Drinks Trend - A trend towards pink drinks has emerged, fueled by the creation of Instagram-friendly liquids and drinks.
2. Home Mixology Trend - Many consumers are honing their own mixology skills at home.
3. Premium Cocktail Crafting Trend - Consumers are looking for ways to craft premium and Instagram-friendly cocktails from the comfort of their own homes.
Industry Implications
1. Alcoholic Beverages - The alcoholic beverage industry can capitalize on the pink drinks trend by creating new products that appeal to consumers looking to experiment with home mixology and Instagram-worthy cocktails.
2. Packaging - The packaging industry can help brands capture consumer attention with refreshed and contemporary product packaging designs.
3. Social Media Marketing - The social media marketing industry can help brands appeal to consumers with Instagram-worthy drink ideas, leading to increased engagement and product sales.