Garmin watches' newest iteration, the Vivo smartwatch, maintains the company's commitment to fitness, while offering a new integrated payment plan that eliminates the need for a wearer to carry a wallet during their workouts.
Garmin Pay, the new service, functions similarly to Apple Pay, enabling wearers to make tap-to-pay purchases from the watch's face, as opposed to a phone screen. After linking an eligible credit card, consumers can treat themselves to a post-workout smoothie, without having to travel home to collect one's belongings.
In addition to its consumer convenience, the smartwatch features a wide range of fitness-focused functions, which aid in a more connected workout. Vivo can provide wearers with a full range of analytics, seamlessly tracking and deciphering their movements.
Tap-to-Pay Smartwatches
The Vivo Smartwatch Buys You a Post-Workout Smoothie
Trend Themes
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Industry Implications
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3. Health and Fitness - Disruptive innovation opportunity: Merge wearable technology and fitness tracking in the health and fitness industry to offer consumers a more personalized and connected workout experience.