The Vivienne Westwood FW2010 collection reimagines the archetypal princess. Under Queen Viv's direction, the modern princess dons smudged makeup, a thrown-together dishevelment, a drawn-on mustache and an oversized, block-colored cardboard crown.
See more shots of the Vivienne Westwood FW2010 collection above. The gallery also includes images from the Meadham Kirchhoff line -- another fall collection with dressed-down fairy tale princess cues.
Implications - Fairy tale fashion saw a revival during the recession as fashionistas yearned for nostalgia and the innocence of childhood. Princess fashion and accessories flooded the market, but some innovative designers strayed away from the obvious, saccharine imagery, releasing more adult runway collections that reflected the aesthetic of a grittier modern princess.
Dressed-Down Princess Fashion
Vivienne Westwood FW2010 Collection Practices Lo-Fi Glam
Trend Themes
1. Dressed-down Princess Fashion - The rise of dressed-down princess fashion represents a chance for designers to create more adult-oriented runway collections.
2. Revival of Fairy Tale Fashion - The resurgence of fairy tale fashion in the midst of recession has given rise to nostalgia and the opportunity for designers to create new collections.
3. Gritty Modern Princess - Designers who offer gritty, adult takes on princess fashion stand to appeal to a consumer base that doesn't want to buy into traditionally saccharine princess imagery.
Industry Implications
1. Fashion Industry - Designers in the fashion industry could tap into the revived interest in fairy tale fashion, while offering more adult, nuanced takes on the trend.
2. Beauty Industry - The dressed-down, disheveled princess look should be emphasized in the beauty industry, especially in regards to makeup and hairstyling products.
3. Entertainment Industry - The entertainment industry stands to benefit from the revived interest in fairy tales and princesses, especially if grittier, more adult-oriented works can be created that build on this trend.