Vivienne Westwood has always been known for her eccentric, off-beat fashions, and for the Vivienne Westwood Fall 2010 menswear collection she decided to draw on the streets for inspiration. Made-up and accessory-laden models walked the runway but could have been mistaken for well-dressed street hustlers.
Using white make-up, baby powder and a lot of hair product (to substitute for grease) she created a look that Mugatu (Will Farrell’s character in Zoolander) would be proud of, either that or he would think that she was ripping him off. Regardless, I can think of easier and cheaper ways to get the look shown at the Vivienne Westwood Fall 2010 menswear runway presentation.
Derelict Chic
The Vivienne Westwood Fall 2010 Menswear Collection
Trend Themes
1. Street-inspired Fashion - Opportunity for fashion brands to incorporate street culture into their designs and appeal to a younger audience.
2. Exaggerated Makeup - Potential for beauty brands to create bold and unconventional makeup products to cater to avant-garde fashion trends.
3. Alternative Hairstyles - Haircare industry can capitalize on the demand for unique and edgy hairstyles by introducing innovative hair products and styling techniques.
Industry Implications
1. Fashion - Disruptive innovation opportunity lies in creating unconventional and street-inspired fashion collections.
2. Beauty - Opportunity to develop bold and nontraditional makeup products that cater to avant-garde fashion trends.
3. Haircare - Innovative styling products and techniques can disrupt the haircare industry to meet the demand for alternative hairstyles.