Jordan Brand launches another animalistic theme to one of its most iconic sneaker models - the Air Jordan 1 Low gets a new Vivid Green Snakeskin makeover for the season. The shoes blend together hues of black, white, and Vivid Green all across the upper as it rests on a crisp white smooth leather base foundation.
It is then overlaid with black accents and paneling details of the snake print in pale green. Branding details can most notable be seen on the midfoot Swoosh by the lateral side. It follows through to the Jumpman tongue tags, the embroidered wings emblem at the heel, and the printed insole area. The shoe is rounded out by green outsoles and white midsoles.
Snakeskin Textural Bright Sneakers
Nike's Air Jordan 1 Low Gets a Vivid Green Snakeskin Palette
Trend Themes
1. Animalistic Theme Sneakers - Animal prints on sneakers presents opportunity for fashion retailers to capitalize on consumers' love for animalized fashion.
2. Vibrant Textured Sneakers - The production of bold, textured sneakers introduces disruptive innovations in fashion design influenced by pop-culture.
3. Customizable Sneaker Design - Customizable sneakers present an opportunity for tech companies to leverage on the trend towards personalization of fashion items.
Industry Implications
1. Sports and Fashion - The sports and fashion industries can capitalize on this current trend of animalistic themes in sneakers.
2. Footwear - Manufacturers of footwear can explore opportunities to increase their market share with bold, textured sneaker designs.
3. Technology and Fashion Design - Tech companies have an opportunity to collaborate with fashion designers to produce customizable sneakers.