The Vitaminwater “Time to collect†Ad with Gary Busey, Adrian Peterson and Shaq hilariously wants to bring compensation to athletes who are traded in fantasy football. Busey plays a fantasy league lawyer who is demanding that Peterson's fantasy football right be upheld.
Once you watch Peterson and Busey trash the meeting place of one fantasy league group you may be afraid to attend your next one.
Implications - ***Go beyond the argument of using celebrities in a marketing campaign. How would a small business benefit from this? Especially considering they may not be able to make those celeb references without the permission of the celebs themselves.***
Using celebrities or celebrity products within a marketing campaign or product branding opportunity increases the likelihood that consumers will find your product or service intriguing. Consumers are a whole appreciate the use of Hollywood references within product campaigns as it instantly appeals to the consumer desire to associate themselves with the Hollywood lifestyle. Ads like this that incorporate humor and Hollywood references are double as likely to be widely accepted.
Fake Legal Ads
Vitaminwater “Time to collect” Ad with Gary Busey as a Fantasy Lawyer
Trend Themes
1. Celebrity Marketing - Small businesses can leverage celebrity endorsements in their marketing campaigns to increase consumer intrigue and association with the Hollywood lifestyle.
2. Product Branding - Incorporating celebrity products within a marketing campaign or product branding opportunity can enhance consumer appeal and acceptance, especially with the use of humor and Hollywood references.
3. Consumer Desire - Consumers appreciate the use of Hollywood references in product campaigns, which instantly appeals to their desire to associate themselves with the Hollywood lifestyle.
Industry Implications
1. Advertising - The advertising industry can utilize celebrity endorsements to create captivating and widely accepted campaigns that resonate with consumers.
2. Entertainment - The entertainment industry can benefit from incorporating celebrity products in their marketing strategies to enhance consumer appeal and engage their target audience.
3. Marketing - Marketers can explore the use of humor and Hollywood references in their campaigns to leverage consumer desire and increase product acceptance.