There's an ever-increasing number of beauty products that are being made with pure Vitamin C, which is notoriously difficult to work with, as well as Vitamin C derivatives that are more stable and resistant to oxidation—and Korean beauty brand Neogen recently released a Vitamin C powder with serum-like benefits.
In the form of a powder, the product is able to provide intense brightening benefits but without the risk of oxidation. To activate the 17% pure Vitamin C, the travel-friendly powder is best mixed with a toner or a watery essence, according to the brand. Due to the potency of its main ingredient, the product is best used without others that contain AHAs, BHAs or retinol, which may cause sensitivity.
Now that Neogen's $20 Real Vita C Powder Lemon has already sold out, it has amassed a 2,000-person waitlist.
Beautifying Vitamin C Powders
Neogen's Real Vita C Powder Lemon Works Around the Risk of Oxidation
Trend Themes
1. Pure Vitamin C Products - The increasing popularity of beauty products made with pure Vitamin C presents disruptive innovation opportunities for the skincare industry.
2. Stable Vitamin C Derivatives - The development of Vitamin C derivatives that are more stable and resistant to oxidation opens up opportunities for creating long-lasting and effective skincare products.
3. Powdered Skincare Products - The emergence of powdered skincare products, like Neogen's Real Vita C Powder Lemon, introduces new possibilities for travel-friendly and customizable beauty routines.
Industry Implications
1. Skincare - The skincare industry can leverage the trend of pure Vitamin C products and stable derivatives to develop innovative and effective formulations.
2. Beauty - The beauty industry can explore powdered skincare products as a disruptive innovation opportunity, offering convenient, versatile, and customizable solutions to consumers.
3. Cosmetics - The cosmetics industry can capitalize on the demand for stable and effective Vitamin C products by incorporating them into makeup formulations, providing dual skincare and beauty benefits.