Elements of the past century's award-winning designs are evident in the Vita Collection, newly available from the Thos. Moser company. The base of each piece is made of beautiful curved cherry wood. Each piece, except for the credenza, combines the luxurious cherry wood with supple leather.
The Vita Collection adds a touch of relaxed elegance to a room's design. The pieces say money, but they also say cool.
Implications - Home decor and furniture is one of many industries where the options for self-expression are limitless and the marriage between style, comfort and practicality is getting continuously stronger. As society bounces back from the recent recession, consumers are willing to spend a little extra to furnish their home with pieces that are not just practical, but also somewhat luxurious and reflect their personal style.
Royal Room Furnishings
Live in Luxury With the Vita Collection by Thos. Moser
Trend Themes
1. Luxury Home Decor - With the increasing willingness of consumers to spend extra on furniture, furniture companies focusing on luxurious home decor like Thos. Moser can tap into this trend and create more collections with a touch of elegance.
2. Cherry Wood Furniture - The use of cherry wood furniture, as seen in the Vita Collection from Thos. Moser, is a trend that furniture companies can explore to create unique and exquisite pieces that are in high demand.
3. Mix and Match Design - Consumers love to mix and match different furniture designs to create a comfortable and stylish living space. Furniture companies can offer more options for customization to allow customers to express their individual style.
Industry Implications
1. Home Furnishings - The home furnishings industry can benefit from the emerging trend of luxury home decor to create and market more high-end furniture pieces, like Thos. Moser's Vita Collection.
2. Woodworking - As shown in the Vita Collection by Thos. Moser, the use of cherry wood can be a disruptive innovation for the woodworking industry to create unique, sustainable, and high-quality furniture pieces.
3. Leather Goods - Companies in the leather goods industry can collaborate with furniture companies to offer more supple and high-quality leather options, as seen in the Vita Collection by Thos. Moser.