The new Vita Coco Sparkling beverages have been unveiled by the brand in the UK as a refreshment option for consumers who are looking for a beneficial drink to enjoy in the warm weather.
The drink is made with 100% natural ingredients and comes in two flavor options including Pineapple & Passionfruit and Lemon & Lime. Each one contains just 20 calories per serving along with 3.7 grams of sugar to make them suitable as an option for those seeking an alternative to traditional sugar or sweetener-laden sodas.
Marketing Director at Vita Coco Tim Rees spoke on the new beverages saying that, "The launch of Vita Coco Sparkling in the UK is a huge milestone for us. We have seen retail sales of carbonated water grow by 88% in the last six years and consumers are now actively looking to reduce their consumption of sugar. Vita Coco Sparkling is a completely new innovation in the coconut water market and looks to satisfy the demand for a healthy and hydrating sparkling drink, with all the benefits of coconut water. With its distinctive flavors and profile, Sparkling is broadening the appeal of coconut water and bringing new moments of consumption into the category."
Beneficial Sparkling Beverages
The Vita Coco Sparkling Drink Comes in Two Refreshing Variants
Trend Themes
1. Health-conscious Sparkling Beverages - The Vita Coco Sparkling drinks cater to consumers seeking healthier alternatives to traditional sodas, presenting an opportunity for companies to develop and market similar products.
2. Rise of Low Calorie Beverage Options - With just 20 calories per serving, Vita Coco Sparkling taps into the growing demand for low calorie drinks, signaling an opportunity for the beverage industry to expand its portfolio with more low-calorie offerings.
3. Expanding Coconut Water Market - Vita Coco Sparkling introduces a new innovation in the coconut water market, representing an opportunity for brands to bring novel products and flavors to the category.
Industry Implications
1. Beverage - The beverage industry can explore the development of new sparkling drinks, utilizing natural ingredients and low-calorie formulas.
2. Coconut Water - The coconut water industry can leverage the success of Vita Coco Sparkling to introduce innovative products and expand their range of offerings.
3. Health and Wellness - The health and wellness industry can tap into the increasing demand for healthier beverage options by promoting and creating products that align with consumer preferences for low-calorie and natural ingredients.