Visual networks such as Pinterest are a very helpful tool among those searching for style inspiration, recipes or even DIY projects. However, the network often falls flat when aiming to fit the needs of a serious office design conversation.
Kontor is a design-focused initiative that grants users the in-depth information they are looking for when searching for design inspiration. While typing in "modern office" into Tumblr or even Google search pulls up a slew of spaces, Kontor will present product names, manufacturers and even the architecture firm for users.
Unlike other visual networks, users can search based on keywords, save images, follow other users of the site and click on web links to the manufacturer's site. Kontor serves its users with exactly what they are looking for in addition to inspiring images.
Workplace Visual Networks
The Kontor Network Aids in the Conversation of Office Design
Trend Themes
1. Office Design Inspiration Networks - Online networks that specifically cater to office design enthusiasts through in-depth information and product details.
2. Professional Visual Search Engines - Visual search engines that focus on industry-specific content and enable easy access to product details and manufacturers.
3. Interactive Design Platforms - Online platforms that enable users to search, save, and share inspiring design elements while also providing access to product names and manufacturers.
Industry Implications
1. Interior Design - Disruptive innovation opportunity for interior design companies to create online platforms/search engines that specifically cater to office design enthusiasts.
2. Furniture Manufacturing - Opportunity for disruptive innovation for furniture manufacturers to create interactive online platforms to showcase their products while also providing product details to customers.
3. Product Search Aggregators - Opportunity for disruptive innovation for companies to create product search aggregators that focus on industry-specific content and provide access to manufacturers and product details.