Expanded Cross-Border Payments

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Visa Announces the Expansion of its Visa+ Program for US Customers

Visa+ has officially launched in the US region, integrating with major platforms such as PayPal, Venmo, and DailyPay. Eligible clients and users can now create a personalized Visa+ payname, which serves as a unique payment identifier linked to their Venmo or PayPal accounts, while Astra, Brightwell, Cross River Bank, Current, Fiserv, i2c, and Tabapay customers will also be supported with new solutions.

The integration of Visa+ with real-time disbursements via Visa Direct is set to revolutionize financial services for companies and businesses. By leveraging Visa Direct, customers will have the flexibility to save time and access a wide range of payment options.

Interested consumers can expect Visa+ to debut in the coming months throughout the US.
Trend Themes
1. Real-time Disbursements - Integrating real-time disbursements via Visa Direct will transform financial services by offering customers flexibility and a variety of payment options.
2. Personalized Payment Identifiers - The creation of personalized Visa+ paynames as unique payment identifiers linked to popular platforms like Venmo and PayPal presents new opportunities for user convenience and security.
3. Expansion of Payment Solutions - The expansion of Visa+ to integrate with major platforms and support various financial institutions like Cross River Bank opens up possibilities for enhanced payment experiences and partnerships.
Industry Implications
1. Financial Services - The integration of Visa+ with real-time disbursements via Visa Direct is poised to drive innovation in the financial services sector, offering improved payment efficiency and options.
2. Digital Payments - The introduction of personalized Visa+ paynames for users on platforms like Venmo and PayPal signals a shift towards more secure and customized digital payment solutions.
3. Technology Solutions - The collaboration between Visa and major platforms like PayPal, Venmo, and DailyPay highlights the potential for disruptive innovation in technology solutions supporting cross-border payments and financial transactions.

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