Burberry Beauty has launched a virtual try-on makeup counter to coincide with its latest collection, providing consumers with a tech-fueled way explore new looks without committing financially.
Prior to COVID-19, in-store makeup application was a common practice, with many cosmetic brands offering free samples and in-store testing stations. Now, this practice is rendered potentially harmful, resulting in Burberry having to adapt using creativity and technology. To try out the new collection, consumers can upload a photo of their face to the brand's website. From there, their facial shape and features will be analyzed, and a range of makeup products will be available to test out. What's more, is the virtual beauty studio provides tutorials so consumers can do the look themselves.
Virtual Makeup Studios
Burberry Beauty Launched a Virtual Try-on Makeup Counter
Trend Themes
1. Virtual Makeup Try-on - Virtual try-on makeup is becoming more popular as people look for safer and more convenient ways to explore new looks.
2. Tech-driven Beauty Retail - Technology is being used to create innovative beauty retail experiences that are safe and convenient for consumers.
3. DIY Makeup Application Tutorials - Virtual beauty studios are providing tutorials for consumers to learn how to do makeup themselves at home.
Industry Implications
1. Cosmetics - Cosmetic brands are using technology to create virtual try-on makeup counters for safer and more convenient exploration of their products.
2. Retail - Technology-driven virtual makeup studios are changing the way makeup is sold in retail settings.
3. Beauty - Virtual beauty studios are providing tutorials for consumers to learn how to do makeup themselves at home, disrupting traditional notions of beauty services.