In the beauty and fashion space, brands have been working with virtual-try on for years but current times makes the application of augmented reality technology more relevant than ever. With Perfect Corp., Benefit Cosmetics is introducing a new real-time Brow Try-On program powered by augmented reality. By scanning a QR code with WeChat, a consumer
can initiate the virtual experience and try on different eyebrow styles to see the ones that suit their face best.
The tool for online beauty shoppers in China uses YouCam so that appointments can easily be booked via WeChat at a Benefit BrowBar and the desired look can be recreated in person. With digital color blending technologies and facial point detection, the virtual experience accurately and effortlessly previews different looks.
Brow-Styling Virtual Try-Ons
Perfect Corp. & Benefit Cosmetics Created an AR Eyebrow Program
Trend Themes
1. AR Beauty Try-on - Beauty brands are creating AR try-on experiences to allow customers to virtually try on products before purchasing.
2. Real-time Scanning - Real-time scanning is becoming more popular in the beauty industry, allowing customers to see different looks in real-time using augmented reality technology.
3. Digital Color Blending - With the use of digital color blending technologies, beauty brands are able to achieve accurate color representation for virtual try-on experiences.
Industry Implications
1. Beauty - The beauty industry is leveraging AR and real-time scanning technologies to create digital experiences for their customers.
2. Fashion - Fashion brands are incorporating AR try-on experiences to allow customers to virtually try on clothing and accessories before making a purchase.
3. Retail - Retail industry leaders are exploring the use of AR technology to enhance their customer experience and drive sales.