Imaginuity developed and launched a virtual shopper named Cindy for JLL Retail Property Management that enhances the shopping experience by sharing recommendations, sales and discounts, and details on upcoming events. Cindy was intentionally created to have a warm, friendly and vibrant personality and a recognizable sense of style to show off the latest in everything from athleisure to in-demand seasonal items.
Just one month after launch, the "virtual shopping bestie" boosted year-over-year online website sessions across participating shopping centers by 500%, new site users by over 1000% and page views by nearly 500%. "Cindy is now an integral part of each center’s website presence and social media strategy, giving these important platforms a fresh new voice and personality that will build engagement with shoppers," says Corbett Guest, President and Chief Strategy and Innovation Officer for Imaginuity.
Now, similar generative AI initiatives are in the works for two other national consumer brands.
GenAI Virtual Shoppers
Cindy by Imaginuity Boots Online and In-Store Foot Traffic
Trend Themes
1. Generative AI Initiatives - Opportunities for leveraging AI to create innovative virtual shopping experiences and boost online engagement and sales.
2. Personalized Shopping Experiences - Enhancing customer experience through tailored recommendations, sales, and discounts in online and in-store shopping.
3. Virtual Shopping Assistants - Creating virtual shopping assistants with unique personalities and styles to drive customer interactions and brand engagement.
Industry Implications
1. Retail Technology - Innovations in AI-driven solutions for enhancing shopping experiences and increasing customer engagement in retail.
2. Customer Experience Management - Exploring new strategies to personalize customer interactions and provide tailored recommendations in the retail industry.
3. Digital Marketing - Utilizing virtual assistants for marketing purposes to create fresh and engaging brand interactions in the digital realm.