Al Hokair Group and Immotion Group collaborate on a special virtual reality zone that will captivate both young and old. Set in the family entertainment center in Mushrif Mall Abu Dhabi, the state-of-the-art experience will include a number of interaction points.
'Sparky's VR Zone' is the name of the activation. It features "fully immersive VR and gaming experiences." The virtual reality zone will feature Immotion's latest product -- 'Swimming with Humpbacks,' which provides a rare and intimate glimpse of the life of the giant humpback whale.
This collaboration is an attempt to bring the mall's family entertainment center -- which also includes 4D cinemas, arcade games, a Bowling alley and more, to the next level.
Extensive Virtual Reality Zones
Sparky's VR Zone is a Gaming Experience in Mushrif Mall Abu Dhabi
Trend Themes
1. Virtual Reality Entertainment - Opportunity for entertainment businesses to create fully immersive VR experiences for all age groups.
2. Integrating Augmented Reality - Opportunity for businesses to integrate AR into VR experiences, enhancing immersion and making gaming more interactive.
3. Virtual Reality Socializing - Opportunity for businesses to create virtual reality experiences that allow for socializing and interaction with others in the virtual space.
Industry Implications
1. Entertainment - Creating immersive VR experiences can become a new revenue stream for entertainment businesses, keeping customers engaged and coming back for more.
2. Retail - Retail businesses can open VR zones inside stores as a way to attract more customers and provide a unique experience while shopping.
3. Education - Virtual reality experiences can enhance story-telling and provide immersive learning experiences, making it a new educational tool for schools and museums.