Giga Works film studio, a leader in the virtual reality field, was recently commissioned by RISE to produce a virtual reality test drive experience of the 2018 Mercedes GLS500. The high-performance vehicle was "released" in the Big Red desert area and showcases the extraordinary power and control of the luxury car.
The virtual reality test drive experience was launched as part of Emirates Moto Company's #DriveAndWin campaign, which allowed fans to experience the thrilling virtual reality test drive in the brand's signature 'Bubble Chairs.' The campaign also gave attendees a chance to drive home the cutting-edge Mercedes-Benz GLA 250, as well as playing a round of VR Golf using the latest simulation technology.
VR Test Drive Experiences
Giga Works Launched a VR Driving Experience of the Mercedes GLS500
Trend Themes
1. Virtual Reality Test Drives - The trend of using virtual reality technology to simulate test drives allows car companies to showcase their cars in a unique and interactive way.
2. Vr-based Promotional Campaigns - The trend of incorporating virtual reality experiences into promotional campaigns offers brands an innovative and immersive way to engage with potential customers.
3. VR Golf Simulations - The trend of using virtual reality technology to simulate golf experiences allows golf courses and resorts to offer new and exciting ways to attract customers.
Industry Implications
1. Automotive - The use of virtual reality technology in the automotive industry presents an opportunity to create unique and memorable test drive experiences for potential customers.
2. Advertising and Marketing - The use of virtual reality experiences in promotional campaigns can help brands break through the clutter and leave a lasting impression on consumers.
3. Entertainment and Hospitality - The use of virtual reality technology in entertainment and hospitality industries presents an opportunity to offer customers new and exciting experiences, such as VR-based golf simulations.