Technology is changing our lives more than ever before, which also includes digital-enabled virtual life experiences. Trend Hunter Research Writer Laura McQuarrie shares her top examples of branded milestone, from live births to dinner party services.
Many celebrate their newfound adulthood by hosting friends. Kitchit enables you to invite friends over for a catered meal prepared by a personal chef. In order to let global guests attend a wedding, IKEA is holding virtual wedding ceremonies. The service still requires two witnesses and lots of paperwork, however. In a social good example of virtual life experiences, Shakira partnered with UNICEF to celebrate the birth of their second child with a charitable baby shower. Or for parents who are unable to be together for the birth, Samsung's VR gear can still bring them together.
Branded Milestone
Laura McQuarrie Counts Down Her Favorite Picks for Virtual Life Experiences
Trend Themes
1. Virtual Life Experiences - As technology continues to develop, businesses can create innovative solutions such as virtual weddings or baby showers to entertain and engage with a global audience.
2. Personalized Events - Branded milestone events that are personalized to individual preferences can offer a unique and intimate experience for attendees.
3. Social Good Partnerships - Businesses can forge social good partnerships like Shakira with UNICEF to leverage their brand identity and make a positive impact on the world.
Industry Implications
1. Food and Catering - Personal chefs and catering services can leverage innovative technologies like virtual reality to create unique culinary experiences for their clients.
2. Home Furniture and Decor - Home furniture and decor companies like IKEA can create new revenue streams by offering virtual wedding services to couples looking to tie the knot during the pandemic.
3. Consumer Electronics - Consumer electronics companies like Samsung can innovate by leveraging virtual reality to create emotional connections and bring people closer together in a meaningful way.