Virtual reality technology is now being used for a number of different purposes across everything from marketing to gaming and healthcare, but PropertyGuru aims to disrupt the real estate industry by offering virtual home viewings to prospective homeowners.
The start-up makes it possible for people to put on a VR headset and move throughout a digital version of the property that they are interested in. Since there can be conflicts with scheduling for seeing a physical space, this solution provides an effectively way to simulate what it's like to walk around inside of the actual 3D space.
As part of the PropertyGuru Great Singapore Specials (PGSS) campaign, PropertyGuru will be showing select properties in virtual reality that are available at great prices.
Virtual Home Viewers
PropertyGuru Gives Prospective Buyers House Tours in VR
Trend Themes
1. Virtual Reality Technology for Real Estate - Using VR technology to offer virtual home viewings disrupts the traditional real estate industry by providing a immersive and convenient experience for prospective buyers.
2. Digital Property Tours - The digital property tour trend allows potential homeowners to explore properties remotely, saving time and providing a more accessible way to view real estate listings.
3. Simulating Physical Spaces with VR - Simulating physical spaces through VR technology provides a realistic experience, enabling prospective buyers to envision themselves in a property without actually being there.
Industry Implications
1. Real Estate - The real estate industry can benefit from incorporating virtual reality technology to enhance property viewings and attract more potential buyers.
2. Technology - The technology industry has a significant opportunity to develop and improve virtual reality tools and platforms specifically designed for real estate applications.
3. Marketing - The marketing industry can tap into the growing trend of virtual property tours to create innovative and immersive campaigns for real estate companies.