Outerwear brand Nobis is launching the No Cold Shoulder campaign in November to upcycle gently worn winter jackets and make sure that Canadians in need get appropriate gear to keep them warm this winter. Consumers can participate by picking up a resealable and biodegradable donation mailer bag at Nobis or a participating retail location. As part of the campaign, there are also No Cold Shoulder beanies and enamel pins that will be available as other ways for people to offer their support without making a donation.
As Robin Yates, VP and co-founder of Nobis, states: "Even during an exceptionally challenging year, people are looking for ways to help. We want to make it easier than ever for Canadians to participate and provide warmth to children, families, and individuals in need with the No Cold Shoulder program."
Virtual Coat Drives
The No Cold Shoulder Donation Mailer Bag is Resealable & Biodegradable
Trend Themes
1. Upcycling Winter Jackets - Disruptive innovation opportunity: Develop a platform that facilitates the exchange and upcycling of gently worn winter jackets to reduce waste and support those in need.
2. Resealable & Biodegradable Donation Mailer Bags - Disruptive innovation opportunity: Create a sustainable packaging solution that is both resealable and biodegradable, catering to the increasing demand for eco-friendly alternatives.
3. Alternative Support Methods - Disruptive innovation opportunity: Explore innovative ways, such as branded accessories like beanies and enamel pins, for people to show support and contribute to charitable causes without making monetary donations.
Industry Implications
1. Outerwear - Disruptive innovation opportunity: Integrate smart textile technologies into outerwear to provide enhanced functionality and comfort for consumers in various weather conditions.
2. Retail - Disruptive innovation opportunity: Develop an online platform or app that connects retail stores and brands with local charities to facilitate easier donation of goods and increase community engagement.
3. Packaging - Disruptive innovation opportunity: Create a startup that offers sustainable packaging solutions, such as resealable and biodegradable mailer bags, to help brands reduce their environmental impact while maintaining product integrity.