Consumers spend more on seasonal chocolate than seasonal non-chocolate and this year, Lindt & Sprüngli USA is introducing its first-ever 3D virtual chocolate store just in time for the holidays, developed by ByondXR. The new online storefront is a destination for chocolate lovers that provides the experience of a Lindt Chocolate store on-demand.
The photorealistic setting is the place for chocolate lovers to learn about the brand's methods of making chocolate and shop for products with ease. Within the experience, there's a friendly face to look for since one of the most famous Lindt Master Chocolatiers, Ann Czaja, acts as a guide throughout the immersive virtual experience.
From truffles to hollow holiday figures to boxed chocolates and bars, the virtual shop lets customers make their desired selections, add them to their cart and check out.
Virtual Chocolate Stores
Lindt & Sprüngli USA Created Its First-Ever 3D Virtual Online Store
Trend Themes
1. Virtual Stores - More brands will create virtual stores to offer personalized, immersive experiences for their customers.
2. Photorealistic Settings - Businesses will invest in creating high-quality, photorealistic virtual environments to enhance customer experiences.
3. Virtual Guides - More companies may incorporate virtual guides or ambassadors to offer personalized assistance to customers visiting their virtual stores.
Industry Implications
1. Retail - Retailers can create virtual stores to reach a wider audience and offer a unique, personalized shopping experience.
2. Consumer Goods - Consumer goods companies may create virtual storefronts to showcase their products and offer an immersive brand experience to customers.
3. E-commerce - E-commerce businesses can enhance their online shopping experience by creating interactive and user-friendly virtual stores for their customers.