Adults are invited to join toning and strengthening virtual barre classes from Black women-owned small business, SideBarre that are being held with Smirnoff. The "bar(re)" experience invites people to get moving, hydrate and then head to the Virtual Smirnoff Bar for a demonstration of how to prepare an easy cocktail.
The classes and educational sessions are set to kick off at the start of Women's History Month in March and as an additional treat, class attendees will be joined by special guests like actor and producer, Laverne Cox; actor, activist and author, Diane Guerrero; and professional soccer player, Megan Rapinoe.
Smirnoff is pledging support to Black Girl Ventures to support Black and Brown women-identifying business founders.
Virtual Barre Classes
Smirnoff and SideBarre are Hosting Classes & Education Sessions
Trend Themes
1. Virtual Fitness Classes - There is an opportunity for businesses to create new virtual fitness classes, especially those that cater to specific demographics or cater to alcohol and food pairing.
2. Celebrity Influencer Partnerships - Partnering with celebrities can be a valuable way for businesses to increase brand awareness and attract new customers to their product or service.
3. Supporting Women Entrepreneurs - Companies can create impact by supporting women and minority-owned small businesses through partnerships or funding initiatives.
Industry Implications
1. Fitness Industry - Opportunities for gyms and fitness studios to expand their virtual offerings to provide accessible and diverse programming and experience to their customers.
2. Alcohol Industry - Alcohol companies can create virtual experiences or sponsor virtual fitness events to promote their products and build their brand image in a unique way.
3. Entrepreneurship Ecosystem - Investing in support programs for women and minority-owned small businesses can create a more equitable and inclusive business environment.