Virgin's latest commercial features "animals" at an emergency committee meeting on global warming by Grayson, the wise old owl. The ad is for Virgin Trains, particularly the Pendolina trains which emit 76% less CO2 than planes or cars. With the slogan, "Go Greener. Go Cheaper," the Virgin initiative hopes to get more riders aboard for greener, more sustainable travel.
Virgin's were Europe's first 20% biodiesel trains, their on-board food service is made with minimal packaging, they offer only fair trade beverages, drivers are trained with energy-saving driving techniques, and most importantly, they offer cheap options for affordable travel.
Animals Against Global Warming
Virgin Trains Ad
Trend Themes
1. Sustainable Travel - The trend of sustainable travel is growing as consumers become more environmentally conscious, presenting an opportunity for travel companies to offer greener alternatives like low-emission trains.
2. Eco-friendly Initiatives - The trend of companies adopting eco-friendly initiatives is increasing with consumers demanding more environmentally-responsible practices, providing an opportunity for businesses to differentiate themselves in the market.
3. Animal Advocacy - The trend of animal advocacy is growing as more companies incorporate animal characters in their advertisements to raise awareness and promote eco-friendly practices, creating a disruptive opportunity for companies to generate positive reactions from consumers.
Industry Implications
1. Travel and Transportation - The travel and transportation industry has an opportunity to innovate by creating low-emission, affordable travel options that appeal to environmentally-conscious consumers.
2. Food and Beverage - The food and beverage industry can adopt eco-friendly practices by offering minimal packaging, fair trade options, and sustainable ingredients to appeal to consumers who prioritize environmental responsibility.
3. Advertising and Marketing - The advertising and marketing industry can help promote eco-friendly initiatives by utilizing animal characters and other creative methods to raise awareness and influence consumer behavior, providing a disruptive opportunity to differentiate themselves in the market.