Virgin is known for their cutting edge ads, but they're also known for stirring up quite a controversy. The latest ads, which will run in a Toronto newspaper, are for Virgin Mobile and were inspired by the Eliot Spitzer scandal.
Using the political mishap to create the shockvertisement, the Virgin Mobile's print campaign features a photograph of a bashfully smirking Spitzer with a thought bubble that reads, "I'm tired of being treated like a number." At the bottom is Virgin's tagline, "You call the shots."
The fine print reads, "At Virgin Mobile, you're more than just a number. When you call us we'll treat you like a person, not a client. Whether you're #9 or #900, you'll get hooked up with somebody who'll finally treat you just how you want to be treated."
Political Scandals for Cell Phone Marketing
Virgin Mobile Ads Bash Spitzer
Trend Themes
1. Shockvertising - Opportunity for brands to create controversial and attention-grabbing ads inspired by current scandals or societal issues.
2. Personalized Customer Service - The trend of treating customers as individuals and providing tailored experiences based on their specific needs and preferences.
3. Print Advertising Revival - Return to print media as a platform for impactful and creative advertising campaigns.
Industry Implications
1. Telecommunications - Opportunity for telecommunications companies to differentiate themselves by offering personalized customer service and using shockvertising tactics to stand out in a crowded market.
2. Marketing and Advertising - Opportunity for marketing and advertising agencies to tap into the trend of shockvertising and help brands create controversial campaigns that generate buzz and attention.
3. Print Media - Opportunity for newspapers and magazines to leverage the revival of print advertising by partnering with brands to create impactful and attention-grabbing print campaigns.