Last year Virgil Abloh and Nike joined forces to offer consumers a unique collaborative line that left fashionistas wanting more. After much anticipation, Abloh, the design genius behind the streetwear brand Off-White, has released the next Nike silhouette to receive his special design treatment.
Nike's Blazer silhouette was an instant classic among the fashion-forward and those interested in practical footwear. With chunky, supportive soles, these high-top shoes offer both style and comfort. Abloh has altered the design of the shoes to feature his iconic aesthetic. The teased sneakers feature a gradient colorway on the soles and platform of the shoe. Meanwhile, Abloh's classic text font adorns the mid of the shoe.
Collaborative Gradient Sneakers
Virgil Abloh and Nike Re-Designed the Blazer silhouette
Trend Themes
1. Collaborative Sneaker Designs - The trend of fashion designers collaborating with sneaker brands presents disruptive innovation opportunities for both industries.
2. Gradient Colorway - The rising popularity of gradient designs in fashion opens up innovative opportunities for brands to incorporate this trend into their products.
3. Streetwear Influence in Footwear - The growing influence of streetwear in the footwear industry provides opportunities for brands to create unique and edgy designs that appeal to fashion-forward consumers.
Industry Implications
1. Fashion Design - The collaboration between fashion designers and sneaker brands is revolutionizing the way footwear is designed and marketed.
2. Sportswear - The fusion of streetwear and sportswear in sneaker designs is disrupting the traditional boundaries of athletic footwear.
3. Luxury Goods - The incorporation of high-fashion elements into sneakers is creating a new market for luxury sneakers that appeal to fashion-conscious consumers.