In an effort to regain the business of millennial consumers, Chipotle is launching a new promotion that involves free burritos for a year, as well as VIP tickets to Lollapalooza. While the chain has already given away a significant amount of free food over the past few month, now it is upping the ante by offering a year's worth of complimentary burritos.
The new promotion is called the Ultimate Lollapalooza VIP Sweepstakes and it is incredibly easy to enter. All consumers need to do is text the words 'Tix,' 'Chicago,' 'Beats,' 'Rock,' 'Lolla,' 'Concert,' 'Sweeps,' 'Prize' or 'Chipotle' to 888222 anytime between May 10th and May 31st. The grand prize winner will receive a free trip to Chicago and VIP tickets to Lollapalooza. The other major prize up for grabs is a guarantee of free burritos for a year in the form of 52 $10 Chipotle gift cards.
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Trend Themes
1. Millennial-targeted Promotions - Opportunity for businesses to create promotions targeted at millennials to drive sales and loyalty.
2. Text-to-enter Sweepstakes - Opportunity for businesses to create simple, convenient text-to-enter sweepstakes promotions to engage customers.
3. VIP Experiences - Opportunity for businesses to offer unique, exclusive VIP experiences as prizes in promotional contests to incentivize sales and build brand loyalty.
Industry Implications
1. Fast Casual Dining - Fast casual restaurant chains can offer creative promotions to drive sales and engagement among millennial consumers.
2. Music Festivals - Music festival organizers can partner with businesses to offer VIP experiences and other promotional giveaways to incentivize ticket sales.
3. Gift Card Retailers - Gift card retailers can offer promotions and contests that provide a year's worth of free product to incentivize gift card sales and spur customer loyalty.