VIP Pets is a new range of pet-themed collectibles from IMC Toys that taps into the popularity of pet characters, surprise reveals and creative styling. The pet-doll range for kids ages five and up boasts semi-bling packaging, as the unique colors of a doll's 30cm hair can be revealed by adding water. In all, there are a dozen different styles to collect and each of the VIP Pets comes with its own surprises, plus a chair and a suction pad so that playing with the long hair is easy.
To support the launch and help to get kids familiar with the fun characters, IMC Toys launched a 21-episode series of five-minute animated webisodes, including instructional and inspirational tutorials.
Later on this year, IMC Toys plans to launch a salon playset that will help kids use water to wash and a "glitteriser" to create custom looks.
Long-Haired Pet-Dolls
VIP Pets Have Hair That's Revealed with a Surprise Experience
Trend Themes
1. Pet-themed Collectibles - Opportunity for creating unique and customizable pet-themed collectibles with surprise reveals and creative styling.
2. Surprise Reveal Toys - Opportunity to develop toys that incorporate surprise reveals, such as using water to reveal hidden colors or features.
3. Animated Webisodes for Product Promotion - Opportunity to create animated webisodes as a promotional tool to familiarize kids with characters and provide instructional and inspirational content.
Industry Implications
1. Toy Manufacturing - Disruptive innovation opportunity to create innovative and interactive toy experiences through customizable and surprise reveal features.
2. Animation Entertainment - Opportunity to produce animated webisodes that promote and enhance the storytelling and engagement for toy lines and characters.
3. Children's Salon Industry - Disruptive innovation opportunity to develop salon playsets that provide interactive experiences for kids to wash and style their toys with unique features like a 'glitteriser'.