Inspired by Ultra Violet as the Pantone Color of the Year 2018, Love + Sage launched an Ultra Violet Lip Balm that boasts an "energetic, sheer purple tint."
The 80s-inspired balm may seem like a bold lip color choice, but the brand notes that it is indeed subtle enough for daily wear. As well as being alluring for its color alone, the lip product will also appeal to consumers who are looking for a moisturizing product with a nourishing ingredient list; Love + Sage's Ultra Violet Lip Balm is formulated with a range of organic ingredients, such as beeswax and rosemary leaf extract, as well as coconut, baobab, jojoba, sunflower, argan, lemon and castor seed oils. The lightly scented lip balm is free from petroleum, parabens and artificial colors.
Bold Violet Lip Balms
Love + Sage's Ultra Violet Lip Balm Takes Cues from the Color of the Year
Trend Themes
1. Ultra Violet Lip Balms - The launch of Love + Sage's Ultra Violet Lip Balm taps into the trend of bold, vibrant lip colors inspired by Pantone's Color of the Year.
2. Organic Lip Balms - The use of organic ingredients in Love + Sage's Ultra Violet Lip Balm reflects the growing trend of consumers seeking natural and nourishing beauty products.
3. Petroleum-free Lip Balms - Love + Sage's Ultra Violet Lip Balm, free from petroleum, aligns with the increasing demand for clean beauty products without harmful ingredients.
Industry Implications
1. Beauty and Cosmetics - The beauty and cosmetics industry can take advantage of the Ultra Violet Lip Balm trend by incorporating bold and vibrant lip colors into their product lines.
2. Natural and Organic Skincare - The natural and organic skincare industry has an opportunity to capitalize on the demand for lip balms made with organic ingredients, like Love + Sage's Ultra Violet Lip Balm.
3. Clean Beauty - The clean beauty industry can benefit from the rise in demand for lip balms without harmful ingredients, such as artificial colors and petroleum, like Love + Sage's Ultra Violet Lip Balm.