Violet Grey, an online beauty community and publication, is featuring new cover stories with bold directing talent. This is an interesting concept because it utilizes people’s talent in brand new ways. For instance, this month's cover shoot is featuring Mad Men star Jessica Pare who was styled and directed by Victoria Secret model Rosie Huntington-Whitley. Since she’s used to being behind the camera herself, Huntington is able to offer a new perspective on the creative direction of the shoot.
Photographed by Guy Aroch, the shoot evokes an effortless Hollywood glamour containing tons of close-ups of Jessica’s sultry smokey eye look. Jessica is one of those actresses that just naturally oozes sex appeal, so capturing it on camera probably wasn’t difficult. The shoot takes place in a renowned pool belonging to Robert Evans estate and my favorite photo is her emerging from the water.
Implications - This shoot takes an innovative approach to capturing beauty in different ways; namely, allowing the ‘talent’ a behind-the-scenes opportunity.
Sultry Poolside Photo Shoots
Jessica Pare Dazzles for Violet Grey in a Series Shot by Guy Arcoch
Trend Themes
1. Collaborative Branding - The concept of utilizing different talents in creative direction offers opportunities for collaborative branding in the fashion and beauty industry.
2. Celebrity-led Directing - The trend of having celebrities direct cover shoots opens up possibilities for disruptive innovation in the entertainment and fashion photography sectors.
3. BTS Empowerment - The behind-the-scenes opportunity provided to 'talent' creates a trend of empowering individuals to contribute creatively, thereby fostering innovation in the media and entertainment industry.
Industry Implications
1. Fashion - The fashion industry can explore disruptive innovation opportunities through collaborative branding techniques, leveraging the creative talents of different professionals.
2. Beauty - In the beauty industry, the involvement of celebrities in directing shoots presents a chance for disruptive innovation by bringing a fresh perspective to the creative process.
3. Entertainment - The entertainment industry can embrace the trend of empowering individuals in behind-the-scenes roles, opening up avenues for disruptive innovation and fresh approaches to media production.