Few companies out there have created a long lasting brand theme like the Coca-Cola company, a tradition that is reflected nicely in this line of vintage soda pop fashions.
Coca-Cola teamed up with fashion designed Nigo of Human Made and Japanese clothing retailer Beams. The vintage soda pop clothing brings back nostalgic feelings of wanting to buy the world a coke. The line utilizes classic designs of the logo and pinstripe uniforms that harken back to 50s visages of soda jerks opening glass bottles while the jukebox blares the latest Elvis Presley tunes.
Nigo says that the inspiration for the vintage soda pop clothing line came from playing with a classic Coca-Cola yo-yo when he was a child.
Vintage Soda Pop Fashions
This Line of Coca-Cola Clothes is Filled with Bubbly Vintage Chic
Trend Themes
1. Vintage Fashion - There is an opportunity for more brands to collaborate with vintage-inspired designers to create nostalgic fashion lines.
2. Branded Fashion - There is potential for more companies to team up with fashion designers to create branded clothing lines.
3. Soda Pop Nostalgia - There is a market for nostalgia-themed products that tap into consumers' memories of classic soda pop brands.
Industry Implications
1. Fashion and Apparel - The fashion industry can expand and cater to niche markets to create new revenue streams and reach new audiences through collaborations with brands.
2. Beverage - The beverage industry can leverage their brand's heritage and use it as a marketing tool to create unique merchandise or fashion collaborations.
3. Marketing and Advertising - Marketing and Advertising firms can consider partnering with fashion designers or other industries to create campaigns that highlight the brand's heritage and evoke consumer nostalgia.