Wild at Heart is a creative undertaking that showcases vintage looks modeled by modern women. The fashion collective spends its time searching the streets for cute, retro styles. Once Wild at Heart has a solid collection, they hire a model to show off these styles, helping the retro resurgence movement impact the mainstream fashion industry.
This particular shoot stars Kelly Ash in a series of vintage-style swimsuits. One swimsuit in particular is perfect for Fourth of July celebrations. It consists of an American flag-patterned bottom paired with a cute, dark blue bikini top. Ash pairs this look with a bright red Budweiser windbreaker. The red is perfect for the American flag look, while showcasing a popular American beer is another patriotic touch.
Wild at Heart is a fashion effort unlike any other. With more lookbooks like this one, perhaps vintage styles will once again rock everything from small boutiques to runway shows.
Vibrant Vintage Streetwear Lookbooks
The Wild at Heart Shoot Stars Vintage Looks and Modern Women
Trend Themes
1. Vintage Resurgence - The popularity of vintage styles is on the rise, creating an opportunity for businesses to offer retro-inspired clothing and accessories.
2. Streetwear-focused Fashion - Streetwear-inspired looks are becoming increasingly popular, providing a chance for brands to innovate with bold, unique designs.
3. Inclusive Fashion - Featuring modern women modeling vintage looks is a trend in inclusive fashion, offering opportunities for clothing brands to diversify representation in their marketing and design.
Industry Implications
1. Fashion Retail - Established and emerging clothing brands have an opportunity to create unique and inclusive streetwear-inspired clothing lines that attract retro-loving consumers.
2. Marketing and Advertising - Marketing and advertising firms can help clothing brands create campaigns that showcase vintage-inspired looks on a diverse range of models and influencers, catering to a larger audience.
3. Photography and Creative Direction - Photographers and creative directors can produce streetwear-focused photo shoots with a vintage twist, helping fashion brands establish an artistic identity that resonates with consumers.