The Vince Camuto Fall 2013 ad campaign goes for a dark edge, which is only appropriate considering the cooler season it is made for. Yet there is also a focus on bright lights that add a futuristic feel to both the print ads and the clothing. This is due to the grid-like floor panels from which the lighting emits from. Of course, the looks themselves are pretty streamlined and sleek.
Captured in studio by New York-based photographer Greg Kadel, the Vince Camuto Fall 2013 ad campaign showcases a mix of leather pants, sparkling accessories and eclectic prints. The pieces are worn by model Inguna Butane, who channels her inner femme fatale. According to Fashion Gone Rogue, "Inguna [also] rocks the Kaliah, the Jamalia and the Omaya bag in the fall advertisements."
Femme Fatale Fashion Ads
The Vince Camuto Fall 2013 Campaign Stars Model Inguna Butane
Trend Themes
1. Dark Futurism - Opportunity for fashion companies to experiment with edgier, futuristic designs in their campaigns.
2. Sleek Streamlined Looks - Opportunity for fashion companies to focus on minimalistic, elegant designs in their fall collections.
3. Eclectic Prints and Accessories - Opportunity for fashion companies to mix and match prints and accessories in unique and unexpected ways in their fall collections.
Industry Implications
1. Fashion - The Fall 2013 Vince Camuto campaign showcases various innovative design concepts for fashion brands to collaborate and draw inspiration from.
2. Photography - The campaign was photographed by Greg Kadel, opening up opportunities for photographers and studios to experiment and expand their portfolio.
3. Lighting - The futuristic grid-like floor panels from which the lighting emits could inspire companies to adapt creative lighting solutions for their own brand campaigns.