Conceived back in 2018 in New York, Village Studio is rapidly expanding its business which is dedicated to bringing brands and influencers with "Instagram-ready backdrops for shooting ads and promos." The brand was conceived by an influencer marketing agency founded by Vickie Segar. The two new locations launched in 2020 include a site in Los Angeles' West Hollywood and a $15,000-per-month loft in Brooklyn. Segar shares that "the new spaces will give brands more design and aesthetic variety for their future influencer-led campaigns."
Business Insider has described what Village Studio offers to be basically like a WeWork, providing "a clean, uber-modern apartment space that's designed to be used for influencer photo shoots." The niche that Village Studio is filling projected to become a $15 billion industry by the year 2022.
Social Media-Ready Houses
Village Studio Has Opened Two New Locations—one in LA & One in Brooklyn
Trend Themes
1. Influencer Marketing - Opportunity for businesses to optimize their marketing strategies by partnering with influencers and utilizing Instagram-ready backdrops for shooting ads and promos.
2. Social Media Spaces - Rapid growth in the demand for dedicated spaces that provide clean, modern environments for influencer photo shoots and brand promotions.
3. Branded Environments - Increasing need for brands to have access to diverse design and aesthetic options, in order to create compelling influencer-led campaigns.
Industry Implications
1. Marketing and Advertising - Opportunity for marketing and advertising agencies to incorporate influencer marketing strategies and offer social media-ready spaces for client campaigns.
2. Entertainment and Media - Potential for entertainment and media companies to collaborate with Village Studio to create visually appealing content for their influencers and brand partnerships.
3. Real Estate - Disruptive opportunity for the real estate industry to explore the concept of creating specialized rental properties designed specifically for influencer photo shoots and social media content creation.