There are plenty of bath products on the market that are designed to provide general pain relief and soothe muscles after physical activity but Village Naturals Therapy is tapping into a new market with its Chronic Pain & Fatigue line.
The new products from Village Naturals Therapy, a sponsor of the National Fibromyalgia Association, include the Chronic Pain & Fatigue Bath Soak and Body Wash, which feature a base of epsom salt and additional ingredients to address soreness and other aspects of the conditions. Infused with arnica, ginger and uplifting essential oils, these products help to provide a therapeutic bathing experience.
In the interest of self-care, consumers are investing in hyper-specific bath products to address concerns after a workout or participating in a digital detox.
Chronic Pain Bath Products
Village Naturals Therapy Made a Soak & Wash for Chronic Pain & Fatigue
Trend Themes
1. Specific Targeted Bath Products - The rise of hyper-specific bath products is creating opportunities for companies to develop and market products that address specific concerns or conditions.
2. Therapeutic Bathing Experience - Consumers are seeking bath products that offer a therapeutic experience, presenting opportunities to create innovative products that combine relaxation with specific benefits.
3. Self-care Investments - The trend of investing in self-care is driving the demand for bath products that address specific needs, opening up opportunities for companies to cater to this growing market.
Industry Implications
1. Bath Product Manufacturing - The demand for hyper-specific bath products creates opportunities for manufacturers to develop new formulations and products that cater to targeted needs.
2. Natural Health and Wellness - The use of natural ingredients in bath products for therapeutic benefits presents opportunities for the natural health and wellness industry to tap into this growing market segment.
3. Digital Detox Services - The trend of addressing concerns after participating in a digital detox presents a disruptive innovation opportunity for companies to create services that complement the use of specific bath products in self-care routines.