Swimwear imprint Vilebrequin works together with Highsnobiety to launch a new collection. It is set to drop officially on August 9th and will be available to shop on Highsnobiety Shop. The capsule is made up of 16 pieces and celebrates the coastal town of St. Tropez in France.
This is a special location as it is where Vilebrequin first set up its shop. St. Tropez was a fishing village and has now become a desired vacation destination. The pieces in the range are the brand's perspective of the 70s in the town, tapping back to when celebrities would visit and have extravagant trips. The release is made up of bright beach towels, graphic hoodies, and signature swimwear, and the tonal palette is led by light blue, orange, green, and white.
Coastal France-Inspired Fashion
Vilebrequin and Highsnobiety Join Forces on a Capsule
Trend Themes
1. Coastal-inspired Fashion - An emerging trend in the fashion industry is the rise of coastal-inspired fashion collections that draw inspiration from a specific location, such as the coastal town of St. Tropez in France.
2. Collaborative Capsule Collections - A growing trend in the fashion industry is the collaboration between fashion brands and media platforms to create limited edition capsule collections that appeal to a specific target audience, such as the collaboration between Vilebrequin and Highsnobiety.
3. Nostalgic 70s Fashion - A popular trend in fashion is the revival of nostalgic 70s fashion, as seen in the Vilebrequin x Highsnobiety collaboration, which features pieces inspired by the fashion trends of that era in the coastal town of St. Tropez.
Industry Implications
1. Fashion Industry - The fashion industry has a disruptive innovation opportunity to capitalize on the growing demand for coastal-inspired fashion collections that evoke a sense of nostalgia and capture the essence of specific locations.
2. Media and Publishing - The media and publishing industry can explore disruptive innovation opportunities by partnering with fashion brands to curate and launch collaborative capsule collections that appeal to their target audience and drive engagement.
3. Tourism and Travel - The tourism and travel industry has the potential to leverage the popularity of nostalgic fashion trends to create unique vacation experiences that transport travelers back in time to iconic fashion destinations, like St. Tropez in the 70s.