After featuring the word NO on the faces and dresses of the models in their last runway show, Viktor & Rolf have said NO to doing a runway show in Paris Fashion Week. Instead, Viktor & Rolf will showcase their spring 2009 collection titled "Funny Face" online on October 2.
Yes, you don’t have to be a celebrity to attend their next show, you can do that from the comfort of your home.
"It is a take on what a fashion show might be in the future," said Victor & Rolf of the online showcase, which will be hosted on viktor-rolf.com. It’s "An actual show filmed in the Grand Salon of our virtual house."
The viewers will be able to access the backstage area, see fittings, and hair and makeup.
I think this is brilliant. Why suffer the inconvenience of fashion week when you can set up your show to be seen by both the industry and the public at your leisure?
The assorted fashion weeks might be good for up and coming designers to gain exposure, but famous brands and designers should be able to command enough attention to play the game on their terms and time.
Rebelling Against The Fashion Industry
Viktor & Rolf Say NO to Paris Fashion Week
Trend Themes
1. Virtual Fashion Shows - Viktor & Rolf's online showcase sets a disruptive innovation opportunity for the fashion industry to adopt virtual fashion shows as a way to reach both industry professionals and the public.
2. Remote Access to Fashion Events - The ability to view backstage areas, fittings, and hair and makeup remotely presents a disruptive innovation opportunity for the fashion industry to make events more inclusive and accessible.
3. Fashion Industry Autonomy - By opting out of Paris Fashion Week, Viktor & Rolf demonstrates an opportunity for famous brands and designers to take control of their own schedules and showcase their collections on their own terms.
Industry Implications
1. Fashion - The fashion industry can explore virtual fashion shows and remote access to events to revolutionize the way they present collections and engage with their audience.
2. Technology - The technology industry can support the fashion industry by developing innovative platforms and tools to facilitate virtual fashion shows and enhance remote viewing experiences.
3. Marketing and Events - The marketing and events industry can leverage the autonomy trend to offer new services and strategies for brands and designers to create customized showcases and experiences outside of traditional fashion weeks.