If you really think about it, sometimes people make their own lives complicated but in this commercial, Vigor Plant shows how life can be less complicated -- much like a plant that bathes in the sun and looks pretty.
This Vigor Plant commercial entitled 'Life of a Plant' comically shows how simple it can be to take care of plants. It humorously depicts a rather large nude man enjoying his day while doing everyday tasks such as watering the plants, exercising and eating.
With the perfect laid-back sound track looping in the background, the video gives off a care-free hippie lifestyle where a day goes by without knowing the time or an agenda. Directed by Jonathan Gurvit, this commercial is such a humorous kick for the promotion of Vigor Plant products. Only in the end do viewers notice all the strategically placed plants have more meaning.
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Trend Themes
1. Simplifying Life - The Vigor Plant commercial demonstrates the growing trend of simplifying daily tasks and adopting a care-free lifestyle.
2. Humorous Advertising - The use of humor in commercials, as seen in the Vigor Plant ad, is an emerging trend in the advertising industry.
3. Promoting Nature-based Products - The video highlights the trend of promoting natural and eco-friendly products, like Vigor Plant.
Industry Implications
1. Home and Garden - The home and garden industry can capitalize on the trend of simplifying plant care and promoting indoor gardening.
2. Film and Video Production - The advertising industry can explore more opportunities for humorous and creative commercials, like the Vigor Plant ad.
3. Eco-friendly Products - The market for eco-friendly products, such as natural plant care products, can be further developed and promoted.