Based in Mexico, studio YuJo! Creatividad Aplicada have created this bold and eye-catching packaging design for Viejo Indecente, a transparent spirit from their native country.
Examining a human being's dark sides , the studio has created two monochromatic bottle designs that feature an abstract graphic of an all-seeing eye. This mysterious eye peeks at you through a keyhole and seems to be all-knowing of one's deepest and innermost thoughts.
Viejo Indecente's packaging opens the door to one's dark side, a side many often keep hidden. The bottle's eye element is representative of forbidden thoughts and insecurities that follow one as they fight with their inner, darker self. The bottle is available in two designs, a transparent glass and dark black, with each featuring a metal key charm.
Perceptive Alcohol Branding
This Viejo Indecente Packaging Embodies a Mysterious Aesthetic
Trend Themes
1. Transparent Packaging Design - Opportunity for alcohol brands to create bold and eye-catching packaging designs that showcase the product in a transparent way.
2. Mysterious Aesthetic - Chance for brands to embrace a mysterious and abstract visual style in their packaging to capture consumer intrigue and curiosity.
3. Symbolic Bottles - Potential for brands to use symbolic elements, such as the all-seeing eye, to convey deeper meanings and connect with consumers on a psychological level.
Industry Implications
1. Alcohol - Disruptive innovation opportunity for alcohol brands to differentiate themselves through unique and compelling packaging designs.
2. Design - Innovation potential for designers to explore abstract and mysterious visual styles in packaging design, catering to brands looking for a distinctive and eye-catching aesthetic.
3. Psychology - Opportunity for psychologists and marketers to collaborate on packaging designs that leverage symbolic elements to resonate with consumers' subconscious desires and emotions.